Month: February 2025

As a small entrepreneur, every single shilling counts. You don’t have money to waste—you want every cent to be accounted for. That’s why you must think outside the box when marketing your business. If you’re looking for cost-effective ways to grow your business without breaking the bank, this guide is for you. Let’s explore sixRead More

You have a great business idea, passion, and dedication, but there’s just one problem—you don’t have enough money to rent a physical store in town. What if you start an online shop instead? In today’s world, eCommerce is booming, and nearly anything and everything can be sold over the internet. Why Start an Online ShopRead More

Kenyan consumers spend over Ksh5 billion every month on beauty products, including skincare, cosmetics, bath and shower products, baby care, oral care, and perfumes. However, the local perfume industry is still largely controlled by foreign multinationals. This raises an important question: Why aren’t more Kenyan entrepreneurs dominating their own market? The truth is, there isRead More

The demand for beauty and cosmetic products in Kenya has been on a steady rise over the past decade. In just a few years, small retailers in this industry have expanded into large beauty stores, with multiple branches across the region. This growth clearly shows how promising the cosmetics business is. Today, we’ll guide youRead More

Having a great business idea is exciting, but turning it into a profitable venture is a completely different challenge. The truth is, many business ideas seem brilliant on paper but fall flat in the real world. Why? Because they don’t have a sustainable customer base or a viable market. Before you invest your time, energy,Read More